A Leading Global Tire Producer
In the course of the last decade, Global Rubber Industries (GRI) has emerged as a leading producer of industrial solid tires. Since 2002, the company has been supplying tires to a range of material handling industries from forklifts to excavators to trailers and machines in ports and airports in more than 50 countries across the globe. In 13 short years, GRI has captured a noteworthy share of the global market.
Drawing on Sri Lanka’s natural rubber supply, and skilled technologists, GRI has built a reputation for delivering high-quality solid tires. It has developed a compelling portfolio that include the brands ULTIMATE XT, PEAKMASTER, GLOBESTAR and PERFORMER, built to the standards of the European Tire and Rim Technical Organization (ETRTO). Solid tires from GRI are built with advanced natural rubber compounds and benchmarked with the best in the world to optimize performance. GRI’s premium tires perform brilliantly in the most severe operating environments. They assure excellent comfort, low rolling resistance, low heat build-up and longer lifetime.
Prospects for growth
The company has no intention of resting on its laurels. Located in Sri Lanka, a country that accounts for 60% of the global market in high-quality solid tires, GRI is ideally situated to develop its business in the rapidly growing markets of Asia. With warehouses and sales offices in the United States of America, France, Germany, Netherlands, United Kingdom, and Australia as well as distributors in Central and South America, Asia and the Middle East, the company already has an extensive export network.
GRI is now looking to break into the important Chinese customer base. The prospects of a free trade agreement between Sri Lanka and China will help bring down the barriers to market entry and facilitate the growth of GRI in this massive regional market. The company has already laid the groundwork for this expansion attending trade shows in the country for the last 3 years. Indeed, as the last decade of success suggest, GRI is always open to new business developments.