Nestlé Building Major New Factory in Beira
Nestlé has made a long-term commitment to Mozambique. It recently announced that the global Nestlé group plans to build a factory and distribution center in Beira, central Mozambique, which will create new job opportunities within three years.
The factory in Beira is part of Nestlé’s program to build new factories and 13 new distribution centers in Equatorial Africa between 2010 and 2012. Nestlé CEO Paul Bulcke comments, “Nestlé is committed to unlocking business opportunities and promoting growth in Equatorial Africa. With 400 million people and an emerging middle class with rising purchasing power, this region has major potential for Nestlé. By opening new factories in the region, we are closer to our consumers and can better adapt our products to their taste and nutritional needs. At the same time, we share our success by sourcing locally, creating new local employment and helping in the further development of the region.”
The new production facility will produce culinary seasonings, milk products, coffee and other types of drinks, both for the growing local consumer market and for export throughout the region. Diogo Vitoria, Nestlé Mozambique´s Country Manager says, “Our new factory will give us the flexibility to adapt our products to meet the needs of consumers in the local and regional markets as well as the needs of local farmers who will supply the raw materials.”
Nestlé has been working well with other stakeholders to better define how business can serve the needs of society, and particularly Nestlé’s role in global development. Creating Shared Value is the basic way how Nestlé does business, which states that in order to create long-term value for shareholders, they have to create value for society.
As in all its markets, Nestlé has been very active in community-service projects in Mozambique. In 2002, Nestlé became a founding member of the International Federation of the Red Cross and Red Crescent (IFRC) Societies’ “New Africa Health Initiative”, and in 2006 Nestlé launched a major program to upgrade water and sanitation systems in Mozambique. Through the program, over 40,000 people have been provided access to safe and clean water.
Beyond that, how Nestlé does business is based on sustainability – ensuring that their activities preserve the environment for future generations. In line with the Brundtland Commission’s definition, sustainable development to Nestlé means “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.
In the context of corporate social responsibility, Nestlé began in 2010 in Mozambique, the implementation of its global program “Healthy Kids” as to promote education about nutrition in schools, strengthen the awareness of students to consume a proper and healthy diet. Funded by Nestlé Global “Healthy Kids,” an analysis concerning nutrition in the educational curriculum of public primary schools in Mozambique was conducted, with a view to examine the different forms of integration, evaluation and treatment of issues relating to nutrition in primary school textbooks and identify which additional activities exist to improve student learning in relation to nutrition as well as to improve school meals within schools.
By creating Shared Value in Development and Nutrition, Nestlé invests in science based product innovation and development which is used to throughout the product manufacturing, processes, packing and with engineering know-how its objective is to create shelf-stable products that contain energy, protein and micronutrients and making them also aspirational and affordable products for all consumers. Nestlé has contributed in massive food fortification in Mozambique, and is proud to be a leading company in launching brands such Nido Ideal (supplement with Vit.A, Iron and Cálcio) and Maggi (supplemented with Iodine) as appropriate food that meets the much needed high nutritional values and contributes for a balanced diet, they contain micronutrients such as, Vitamin A to prevent blindness; Iron to prevent anemoia deficiency, Calcium to strength the bones and Iodine that contributes in the prevention of deficiencies such as Goiter, mental retardness and growth disturbance, and all these brands are coming in more affordable pack sizes to met consumer needs.
These are fundamental to the overall Nestlé business goal, which is “To become the recognised leader in Nutrition, Health and Wellness, trusted by all stakeholders”.